Author: Avinesh Bundhoo

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Optimising Website for Generative Ai in 2025 - Avinesh Bundhoo

Optimizing Website Content for AI-Driven Discovery in 2025

  • Avinesh Bundhoo
  • March 5, 2025
  • 7 min read

The way people discover content online is changing rapidly, thanks to the rise of AI tools like ChatGPT, DeepSeek, Grok, Claude, and others. These advanced conversational AI platforms are reshaping how users search for information, moving away from traditional keyword-based searches to more natural, conversational interactions. For content creators and businesses, this means it’s time to rethink SEO […]

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How First Party Data Helps Marketers ?

  • Avinesh Bundhoo
  • February 24, 2025
  • 4 min read

First-party data—what it is, why it’s so important, and how it can supercharge your marketing campaigns, whether you’re running Facebook ads, PPC, or email campaigns. In this guide, we’ll break down what it is, how it compares to second- and third-party data, and most importantly, how you can use it to supercharge your marketing efforts. […]

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