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Insights & Perspectives

Practical thinking on digital marketing, AI strategy, performance media, and what is actually working right now.

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Digital Marketing Jobs in Mauritius: The Skills Employers Want in 2026
Performance Marketing Oct 20, 2026

Digital Marketing Jobs in Mauritius: The Skills Employers Want in 2026

The roles, tools and skills Mauritian employers ask for in digital marketing, plus how to build a portfolio and stay ahead as AI reshapes the work.

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Mauritius Digitalised Bazaar and the Future of Retail Media
Performance Marketing Oct 13, 2026

Mauritius Digitalised Bazaar and the Future of Retail Media

Online shopping in Mauritius is growing, but most sellers run a digitalised bazaar. What retail media is, how MCB Juice changed buying, and what sellers need next.

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Meta Custom Audiences for Banks: How to Lower Your Cost per Approved Application
Performance Marketing Jul 27, 2026

Meta Custom Audiences for Banks: How to Lower Your Cost per Approved Application

Most bank ads on Meta reach people who will never apply. Here's the Custom Audience setup, 5 use cases, compliance rules and go-live checklist that fix it.

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Google AI Max for Search in 2026: What Changed and What to Do
Performance Marketing Jul 10, 2026

Google AI Max for Search in 2026: What Changed and What to Do

AI Max is now the default for Google Search campaigns. What it does, what changed in 2026, the DSA deadline and 6 steps to set it up right.

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AI Agents in Campaign Management: What Marketers Must Do in 2026
Performance Marketing Jun 9, 2026

AI Agents in Campaign Management: What Marketers Must Do in 2026

AI agents in Google and Meta now run bids, audiences and budgets. Here is what the data says and 4 steps to stay ahead in 2026.

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Facebook Ads Manager Guide 2026: Step-by-Step Tips That Work
Performance Marketing Jun 4, 2026

Facebook Ads Manager Guide 2026: Step-by-Step Tips That Work

A step-by-step guide to the current Meta Ads Manager: business portfolio, the six objectives, Advantage+, audiences, bidding and testing.

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