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Practical thinking on digital marketing, AI strategy, performance media, and what is actually working right now.

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Human-First Content and E-E-A-T in 2026: Why Expertise Wins
SEO & AI Jun 9, 2026

Human-First Content and E-E-A-T in 2026: Why Expertise Wins

74% of new web pages now include AI content. Here's how E-E-A-T and real expertise help you stand out on Google and in AI search in 2026.

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Generative Engine Optimisation (GEO) in 2026: How to Get Cited by AI
SEO & AI Jun 9, 2026

Generative Engine Optimisation (GEO) in 2026: How to Get Cited by AI

AI Overviews cut top-result clicks by about 58%. Learn what GEO is, what the data says and 7 steps to get your brand cited by AI search.

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AI Search Tools for SEO Content Writers: 2026 Guide
SEO & AI Mar 5, 2025

AI Search Tools for SEO Content Writers: 2026 Guide

How ChatGPT, Perplexity and Google AI Mode find and cite content, what Google says about writing for AI, and a 6-step workflow for writers.

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