Data & Analytics Mastery

Weeks
(2 Months)

48h

Total Hours
(Instruction + Practical)

Modules
of Learning

Per Session
Every Week

What you will achieve

✓ Set up GA4 correctly with full conversion tracking and GTM

✓ Build professional dashboards in Looker Studio from scratch

✓ Master attribution modelling and make confident budget decisions

✓ Identify ROAS improvement opportunities from campaign data

✓ Set up and analyse GA4 e-commerce tracking for any online store

✓ Create audience segments and export them to Google Ads

✓ Produce client-ready reports that tell a clear data story

✓ Build a complete measurement strategy tied to business objectives

Requirements

Basic computer literacy required. No prior analytics experience needed.
Familiarity with digital marketing basics is helpful but not essential.
Access to a Google account — GA4 demo account will be provided.
Ideal for marketing professionals, analysts, business owners, and agency staff.

About this programme

Analytics is the most underused competitive advantage in Mauritian digital marketing. Most businesses collect data — few know how to extract meaningful insight from it. This programme changes that.

Over 8 intensive weeks, you will build a complete analytics capability: from setting up GA4 correctly, to building dashboards that tell a story, to mastering attribution so you can confidently allocate budget where it works. Every session is hands-on, using real campaign data and live platform demos.

By the end, you will be able to build, present and defend a full analytics strategy — and know exactly which channels are earning their investment.

Programme Curriculum

8 Modules 8 Sessions × 4 hours each Weekly assignments included

MODULE 1 Analytics Foundations & GA4 Setup

3–4 hours

GA4 account structure, properties, data streams and interface navigation

Understanding GA4 events vs Universal Analytics sessions

Setting up conversion tracking: goals, key events, purchase tracking

Google Tag Manager (GTM) fundamentals: containers, triggers, tags, variables

UTM parameters and campaign tagging for accurate attribution

Data hygiene: filtering internal traffic, spam referrals, bot traffic

GA4 exploration reports: free-form, funnel, path and cohort explorations

Connecting GA4 to Google Ads for bidding and audience signals

Assignment

Set up a GA4 property for a fictional Mauritian e-commerce brand. Configure 5 conversion events, deploy via GTM, and document your tagging architecture.

MODULE 2 Looker Studio — Data Visualisation & Reporting

3–4 hours

Looker Studio interface: data sources, pages, components

Connecting GA4, Google Ads, and Meta Ads data to Looker Studio

Building scorecards, time series charts, bar charts and tables

Date range controls, filter controls and interactive elements

Creating a marketing performance dashboard from scratch

Blended data sources: joining GA4 + Google Ads in one chart

Report sharing and scheduled email delivery to clients

Design best practices: hierarchy, colour coding, white space

Assignment

Build a live multi-channel marketing dashboard in Looker Studio connecting GA4 + Google Ads. Present 5 key insights to a fictional client.

MODULE 3 Attribution Modelling & Customer Journey Analysis

3–4 hours

Understanding attribution: why it matters for budget decisions

Attribution models compared: Last Click, First Click, Linear, Time Decay, Data-Driven

GA4 attribution reports: Conversion paths, Model comparison

Assisted conversions: identifying which channels support vs close

Cross-device and cross-channel journeys in GA4

Incrementality testing: understanding true campaign impact

Channel contribution analysis: which channels earn their budget

Building an attribution recommendation for a real client scenario

Assignment

Analyse a sample GA4 dataset using 3 attribution models. Write a recommendation on which model to use and why, with projected impact on budget allocation.

MODULE 4 Advanced GA4: Audiences, Segments & Predictive Metrics

3–4 hours

Building GA4 audiences: event-based, demographic, predictive

Predictive metrics: purchase probability, churn probability, predicted revenue

User segments vs session segments vs event segments

Exporting audiences to Google Ads for RLSA and Display targeting

Custom dimensions and custom metrics: what to track beyond defaults

User lifetime value (LTV) analysis in GA4

Funnel analysis: identifying and fixing conversion drop-off points

Cohort analysis: understanding retention and long-term user behaviour

Assignment

Build 5 GA4 audiences for a Mauritian retail brand — including one predictive audience. Export to Google Ads and document the targeting rationale.

MODULE 5 ROAS Optimisation & Performance Analysis

3–4 hours

ROAS deep dive: calculating, benchmarking, and improving return on ad spend

Bid strategy optimisation: tCPA vs tROAS vs Maximise Conversions — when to switch

Budget allocation frameworks: how to distribute spend across channels

Search Impression Share analysis: identifying budget vs quality gaps

Portfolio bidding: managing multiple campaigns under shared targets

A/B testing methodology: structuring clean, readable experiments

Identifying and fixing campaigns with high spend but low contribution

Monthly performance review framework: the 10-point optimisation checklist

Assignment

Complete a ROAS audit for a provided campaign dataset. Identify 5 optimisation opportunities and present a prioritised action plan with projected impact.

MODULE 6 E-commerce Analytics & Revenue Tracking

3–4 hours

GA4 e-commerce setup: enhanced e-commerce events (view_item, add_to_cart, purchase)

Revenue tracking accuracy: common errors and how to fix them

Shopping behaviour analysis: funnel from product view to purchase

Average order value (AOV), conversion rate, and revenue per user metrics

Product performance: identifying top sellers and underperformers

Cart abandonment analysis and recovery strategies

E-commerce dashboards: key metrics every retailer needs

Connecting Shopify/WooCommerce to GA4 via GTM

Assignment

Set up GA4 e-commerce tracking for a fictional Mauritian online store using GTM. Build a revenue dashboard and identify 3 optimisation opportunities from the data.

MODULE 7 Client Reporting & Data Storytelling

3–4 hours

What makes a great marketing report vs a data dump

Report structure: executive summary, key findings, recommendations, appendix

Adapting reports for C-suite vs marketing team vs finance

Turning numbers into a narrative: the insight-driven approach

Monthly, quarterly and campaign wrap-up report formats

Presenting data live: handling questions, defending recommendations

Automated reporting: Looker Studio scheduled emails and live links

Building a report template library for scale

Assignment

Produce a full monthly performance report for a fictional Mauritian client using provided data. Present to the group and defend your insights.

MODULE 8 Capstone: Full Analytics Audit & Strategy

3–4 hours

End-to-end analytics audit of a real or fictional Mauritian business

Identify tracking gaps, attribution issues, and reporting weaknesses

Build a measurement framework: objectives → KPIs → metrics → reports

Create a 90-day analytics improvement roadmap

Present final dashboard, attribution model, and ROAS recommendations

Q&A with trainers — defend your data strategy

Assignment

Present a complete analytics audit and measurement strategy for a Mauritian business. Deliver a live Looker Studio dashboard + attribution recommendation + ROAS improvement plan.

Your Trainers

Avinesh Bundhoo

Global Media Performance Lead & AI Trainer

9+ years managing performance campaigns globally. Currently Global SEA Lead at Publicis Media, managing search activation for Pierre Fabre worldwide. Expert in GA4, attribution, AI marketing and ROAS optimisation.

Fareez Fawdar

Team Lead SEA & SEM Manager

12+ years as a Digital Marketing Consultant. Team Manager – SEM at Publicis Global Delivery (PGD) Mauritius. MSc in Data Analytics & Marketing. Certified in Google Ads and Google Analytics.

Training Partner & Accreditation

Oreegami Mauritius

Delivered in official partnership with Oreegami Mauritius. All sessions are led by Avinesh Bundhoo and Fareez Fawdar as principal trainers.

HRDC Refundable

Employers can claim back full training cost through the HRDC levy refund scheme in Mauritius.

MQA Approved

Approved by the Mauritius Qualifications Authority. Participants receive an officially recognised certificate.

What you will achieve

Requirements

About this programme

Programme Curriculum

Your Trainers

Training Partner & Accreditation

Ready to master data-driven marketing?