Mastering AI Tools for Marketers

Weeks
(1.5 Months)

36h

Total Hours
(Instruction + Practical)

Modules
of Learning

Per Session
Every Week

What you will achieve

✓ Understand the AI marketing landscape and identify tools for every funnel stage

✓ Write high-performance prompts using the CRAFT framework

✓ Use AI to produce ad copy, emails, social content and blog posts at scale

✓ Optimise content for AI search engines using GEO principles

✓ Build automated marketing workflows using AI + Zapier/Make.com

✓ Maintain brand voice and quality control when using generative AI

✓ Navigate AI ethics, copyright and disclosure in your marketing

✓ Present a complete AI marketing strategy for a real business

Requirements

Basic computer literacy required. No prior AI experience needed.
Some familiarity with digital marketing channels is helpful.
A free ChatGPT account is all you need to get started — other tools will be introduced.
Suitable for marketers, content creators, business owners and agency professionals.

About this programme

AI is not replacing marketers — but marketers who know how to use AI are replacing those who don't. This programme gives you the practical skills to use AI as a strategic advantage: faster content, smarter campaigns, better targeting, and more time for the thinking that machines can't do.

Over 6 intensive weeks, you will go from AI basics to building complete workflows. You will master prompt engineering, learn to produce content at scale without losing brand voice, understand how to rank in AI search engines through GEO, and automate your marketing operations using AI tools integrated with your existing stack.

Every session is hands-on and immediately applicable. No theory without practice — every module ends with a real deliverable you can use in your work straight away.

Programme Curriculum

6 Modules 6 Sessions × 4 hours each Weekly assignments included

MODULE 1 The AI Landscape for Marketers

3–4 hours

How AI is reshaping search, social, content and paid media in 2026

The difference between AI-assisted, AI-augmented and AI-automated marketing

Overview of AI tools every marketer needs to know: ChatGPT, Gemini, Claude, Midjourney, Sora

Understanding Large Language Models (LLMs): what they can and cannot do

AI in Google Ads: Performance Max, Smart Bidding, automatically created assets

AI in Meta Ads: Advantage+, automated creative, AI audience expansion

The rise of AI search: Google AI Overviews, Perplexity, ChatGPT Search

Opportunities and risks: bias, accuracy, brand safety and disclosure

Assignment

Map the AI tools currently available for each stage of your marketing funnel. Identify 3 immediate opportunities to integrate AI into your current workflow.

MODULE 2 Prompt Engineering for Marketers

3–4 hours

What is a prompt and why prompt quality determines output quality

The CRAFT framework for structured prompts: Context, Role, Action, Format, Tone

Writing prompts for ad copy, blog posts, email sequences and social content

Chain-of-thought prompting: breaking complex tasks into AI-friendly steps

Few-shot prompting: giving the AI examples to match your brand voice

Iterative refinement: how to critique and improve AI outputs efficiently

System prompts and custom instructions: setting persistent AI behaviour

Prompt libraries: building a reusable asset bank for your marketing team

Assignment

Build a prompt library of 10 marketing-ready prompts — covering ad copy, email subject lines, SEO meta descriptions, social captions, and campaign briefs. Test each against 3 AI tools.

MODULE 3 AI for Content Creation & Creative Strategy

3–4 hours

AI copywriting for Google Ads RSAs, Meta Ads, LinkedIn posts and email

Using AI to generate and test 50 creative variations in the time it takes to write 5

AI image generation: Midjourney, DALL-E, Adobe Firefly — use cases for ads

AI video tools: Runway, Sora, CapCut AI — what's ready for marketing use

Brand voice consistency when using AI: how to train your tools to sound like you

AI for SEO content: topic clustering, content briefs, meta tag generation

Repurposing content with AI: one asset into 10 formats across all channels

Legal and ethical considerations: disclosure, copyright, deepfakes

Assignment

Use AI to produce a complete content pack for a Mauritian brand campaign: 3 ad copy variants, 5 social captions, 1 email sequence (3 emails), and a content brief for a blog post.

MODULE 4 GEO — Generative Engine Optimisation

3–4 hours

What is GEO and how it differs from traditional SEO

How Google AI Overviews, Perplexity and ChatGPT decide which sources to cite

Structured data and schema markup: making your content machine-readable

E-E-A-T signals in the age of AI search: expertise, authority, trust

Entity optimisation: how AI search engines understand brands and people

Conversational keyword research: optimising for natural language queries

FAQs, definitions and comparison content: formats AI tools prefer to cite

Tracking your GEO visibility: tools and methods for monitoring AI search mentions

Assignment

Conduct a GEO audit of a Mauritian brand's website. Identify 5 content gaps and produce one piece of GEO-optimised content with structured data markup.

MODULE 5 AI Marketing Automation & Workflow Design

3–4 hours

Automating your marketing workflow: from brief to published content with AI

Using Make.com (Integromat) and Zapier with AI for end-to-end automation

AI-powered email workflows: personalisation at scale with ChatGPT + Mailchimp

Automated reporting: pulling data from GA4, Google Ads and Meta into AI summaries

AI chatbots for lead qualification and customer support

Automating social media: scheduling, monitoring, and responding with AI

Building an AI content calendar: weekly posts generated and scheduled automatically

Workflow audit: identifying what to automate vs what requires human oversight

Assignment

Design and document a complete AI-powered marketing workflow for a Mauritian business — from lead capture to nurture to reporting. Include the tools, prompts and automation logic.

MODULE 6 AI Strategy, Ethics & Future-Proofing Your Career

3–4 hours

Building an AI-first marketing strategy that stays ahead of platform changes

AI budget allocation: when to invest in AI tools vs human expertise

The marketer's role in an AI-first world: what AI cannot replace

Evaluating and selecting AI tools: build vs buy vs prompt

AI ethics in marketing: transparency, fairness, data privacy (GDPR, Mauritius Data Protection Act)

Training your team on AI: change management and adoption strategies

Staying current: following AI development and evaluating new tools quickly

Capstone: presenting your AI Marketing Strategy to the group

Assignment

Deliver a 10-minute presentation on your AI Marketing Strategy for a Mauritian business — covering tools, workflows, content approach, GEO strategy, and ethical guardrails.

Your Trainers

Avinesh Bundhoo

Global Media Performance Lead & AI Trainer

9+ years managing performance campaigns globally. Currently Global SEA Lead at Publicis Media, managing search activation for Pierre Fabre worldwide. Expert in GA4, attribution, AI marketing and ROAS optimisation.

Fareez Fawdar

Team Lead SEA & SEM Manager

12+ years as a Digital Marketing Consultant. Team Manager – SEM at Publicis Global Delivery (PGD) Mauritius. MSc in Data Analytics & Marketing. Certified in Google Ads and Google Analytics.

Training Partner & Accreditation

Oreegami Mauritius

Delivered in official partnership with Oreegami Mauritius. All sessions are led by Avinesh Bundhoo and Fareez Fawdar as principal trainers.

HRDC Refundable

Employers can claim back full training cost through the HRDC levy refund scheme in Mauritius.

MQA Approved

Approved by the Mauritius Qualifications Authority. Participants receive an officially recognised certificate.

What you will achieve

Requirements

About this programme

Programme Curriculum

Your Trainers

Training Partner & Accreditation

Ready to become an AI-powered marketer?